Teacher Recruitment – Challenges and Solutions
In partnership with Comms for Schools we are delighted to offer schools and trusts across the HISP regions, access to ‘Teacher Recruitment – Challenges and Solutions', an instructional course and facilitated forum.
This course will be led by Richard Tilley from Comms for Schools and will feature an examination by Richard of how schools and trusts can improve recruitment, followed by an opportunity to explore how this applies to them and to share best practice with fellow professionals.
Date: Tuesday 25 March 2025
Time: 9.30am-3.30pm
Venue: HISP Learning Partnership Hub, Tanners Brook Primary School, Millbrook, Southampton, SO15 4PF
Key areas covered will be:
1. How bad and why?
We examine the trends and pressures in education recruitment – looking at the latest figures and industry feedback around retention, recruitment and training. Because if you don’t know how bad the problem is, then you will struggle to allocate appropriate resources of time, headspace and money to solving it.
2. The fundamentals of marketing and how they apply to state sector recruitment
What actually is marketing and why do we need to know this to recruit well? What are marketing assets, which ones are important and how should we use them? Which channels and forms of media should we be using?
3. The importance of messaging
When we know what teachers value and what demotivates them, then we can provide the messaging that makes us the most desirable option. CPLD, autonomy, career progression and values -d o these matter?
4. The opportunities and limitations of traditional social media
How social media does work and how it doesn’t work in recruitment. What are the social media habits of teachers? Why has Elon Musk created a recruitment headache. Are teachers hiding? How do different roles affect the forms of media you use? We answer these questions.
5. AI in recruitment
Will AI change the way schools recruit? Is it a solution that is here now, just over the hill or miles down the line?
6. The importance of customer service
The application and interview process – from making applying as simple as possible to making the candidate feel valued. Why worrying about the applicant experience is vital. People and processes matter. Why follow-up engagement and building recruitment pools are essential.
*** Pricing & early bird discount ***
£160 pp early bird rate until 07.03.25 then £195 pp
Booking closes on Tuesday 18 March 2025
The ticket price includes refreshments and lunch.
Please let us know if you have any dietary or access requirements when booking your ticket.
Course Facilitator: Richard Tilley is the founder of the Oxford-based education marketing and communications firm Comms for Schools. The company specialises in raising pupil/student numbers in an age of collapsing birth rates. Richard leads part time on communication and marketing for River Learning Trust, an Oxfordshire-based multi-academy trust. He is an award-winning former journalist and editor and is now a tutor and examiner with the National Council for the Training of Journalists.
